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Joel Ginn is an assistant professor of psychology with a focus on studying social change, sustainability, and interventions to shift individual and political actions. After receiving his BA from Oberlin College with a concentration in Peace and Conflict Studies, he attended the University of Massachusetts Amherst in the Social Psychology program with another concentration in Peace and Violence Studies, focusing on identity and beliefs about social change. He then completed a postdoctoral fellowship at Boston College studying social norms and social change.

In his current work, he studies beliefs about strategies of social change (e.g., "Do people think meat reduction is an effective way to fight climate change?"), beliefs about responsibility and the correct way to address social change (e.g., "Does someone's belief about the responsibility of people versus the government affect what actions they're willing to take"), and the impact of interventions to shift real-world behaviors (e.g., ""=Does changing menu signage shift people's dietary choices towards more sustainable options?"). A majority of this work has been conducted in the realm of sustainability and climate change, but he has ongoing work and hopes to continue this work in other domains such as LGBTQ+ inclusion, Indigenous rights, criminal justice reform, and other domains of collective resistance and social change.